Baca is a flavorful brand, bright and eye-catching. All of the fruit and dairy we use we receive from Canadian farmers. The word Baca is Latin for; fruit which explains the bright colors that reflect the different fruits we use in our yogurts. The logo's color on the product depends on the main ingredient’s colors in each flavor. Baca is new and exciting, explaining the jumps of flavors coming out of the logo. The main competition for us is IOGO, Mini go, and Yoplait.
These brands already have a strong stand in this industry, but they lack the exciting package design that catches
the customer’s eyes. On the other hand, Baca is eye-catching and will stand out on the shelves with better
and local quality ingredients.