I had to create a new beer brand from scratch for a school project. From the brand's name to the illustration and its meaning,  I've made Bermuda beer produced by Deep Sea Co. The beer comes in three flavors, pale ale, amber ale, and lager. Each label has an art nouveau design style on indigenous animals or plants in different environments in Bermuda. As an authentic local brewery, the target audience would be permanent residents, tourists, and restaurants in the area. They will be black with a spot of varnish over them. The brand’s whole feel focuses on Bermuda’s wildlife, and the brand showcases it pleasingly.