Navi is an all-in-one navigational app for malls across Canada. The purpose of Navi is to help all going to malls to make it an efficient shopping experience. The main competitors for us are mainly Cadillac Fairview. Instead of making an app just for location and information about their malls, we’ve created an app with all the needs and info before going to the mall of your choice. Through the app, many features help the users. From making reservations for the restaurant of your choice in the app, to Live capacity tracking, Navi is here to satisfy everyone’s needs. 

 

The app also includes a new feature called Journey; you click what stores you want to go to, what time, and what mall, and let us make the most effective route to enjoy your shopping experience. The Journey shows you what parking lot to go to, what entrance, and an estimated time of how long the journey will take. Also another significant feature I live capacity tracking. During these times where social distancing is a must, and you don’t want to be near big crowds, Navi gives live updates of the capacity of the mall, parking lot, and food courts. For this app, the target audience is mainly those who want a practical shopping experience. Mainly for those between the ages of 20 and 35 who are comfortable using technology.