Layout, Illustration, Typography, & Branding

FOFO bakery is a Portuguese bakery with higher-end ingredients and quality. They use authentic ingredients that stick to Portuguese roots. The bakeries audience focuses on a more mature age group. With the colors being light blue and pink, they aim towards the female age group of 30–60. The name is Portuguese for fluffy, in relation to the fluffiness of the pastries. FOFO is a name that rolls easily off the tongue, and it also gives a warm welcome to all of its customers. The icon logo inspires the traditional tilework seen in Portuguese homes. They want every person who walks through the doors to feel welcomed and comfortable. They want to give them world-class pastries with the taste of authentic Portuguese flavors.