GG is a high protein energy bar. The bar is for athletes or those who are actively moving constantly. GG is a common saying around those who play sports, meaning 'good game.' The slanted letters represent the movement and express that excitement, which matches our bars' energy. The wrapper is edgy, bold, and exciting, and this means the brand as a whole. The bars' simple color pallet focuses on the flavors and logo, which we want the consumers to look at and focus on. The bold letters and the line movement on the bar and boxes stand out from the other competitors. Others have a simple, clean style where we wanted to stand out more and stray away from the traditional.